公司简介

  北京便宜坊烤鸭集团有限公司是国有控股餐饮集团。旗下拥有众多老字号品牌:建于明永乐十四年(公元1416年),以焖炉烤鸭技艺独树一帜的便宜坊烤鸭店;建于清乾隆三年(公元1738年),乾隆皇帝亲赐蝠头匾的都一处烧麦馆;建于清乾隆五十年(公元1785年),光绪皇帝御驾光临的壹条龙饭庄;建于清同治元年(公元1862年),以经营北京炒肝闻名的天兴居;建于清宣统二年(公元1910年),以经营北京小吃著称的锦馨豆汁店;建于民国十一年(公元1922年),经营佛家净素菜肴的功德林素菜饭庄;建于民国十五年(公元1926年),以经营清真小吃著称的锦芳小吃店;以经营宫廷风味的御膳饭庄;以川味为主的,郭沫若先生为餐厅题写力力匾额的力力豆花庄;以经营老北京特色小吃的红湖小吃等。 便宜坊集团拥有非遗项目10个,其中便宜坊焖炉烤鸭制作技艺、都一处烧麦制作技艺被列入“国家级非物质文化遗产保护名录”;便宜坊、都一处、壹条龙、天兴居、力力、锦芳是国家商务部认定的中华老字号。集团以“振兴中华老字号,创造精品便宜坊”为共同愿景。致力于传承发扬餐老字号品牌,走规模化、连锁化、精细化、流程化、信息化经营转型之路,提炼制作技术,创新特色菜肴,提升品牌价值,为打造具有中国特色的餐饮文化企业,努力实现集团又好又快发展。现便宜坊集团直营店和连锁店共31家门店,合作店2家,台湾合资公司1家等;加盟店29家,分布在北京、河北、天津、山西、山东等地。“八百年古都·六百年焖炉”,便宜坊秉承“便利人民宜室宜家”的经营理念,在传承与创新中发展精品餐饮、绿色餐饮、养生餐饮,不断拓展现代经营方式,不断推进老字号企业健康、持续发展。积极适应新常态,为促进餐饮市场繁荣、满足百姓就餐需求,努力创造新的业绩。

       Beijing Bian Yi Fang Roast Duck Group Co., Ltd is a state-hold catering group with many time-honored brands, which are as follows: Bian Yi Fang Roast Duck Restaurant, opened in 14th year of Zhu Di reign in Ming Dynasty (A.D. 1416), and famous for its unique preparing procedure of braising roast duck; Du Yi Chu Shao Mai Restaurant, opened in 3rd year of Qian Long reign in Qing Dynasty (A.D. 1738), and granted horizontal inscribed board by Qian Long; Yi Tiao Long Restaurant, opened in the 50th year of Qian Long reign in the Qing Dynasty (A.D. 1785), and visited by emperor Guang Xu; Tian Xing Ju, opened in the 1st year of Tong Zhi reign in the Qing Dynasty (A.D. 1862), and famous for stir-fried pork liver and large intestine with sauce; Jin Xin Restaurant of Fragmented Drink Made by Ground Bean, opened in the Qing Dynasty (A.D.1910), and famous for Beijing style snacks; Gong De Lin Vegetarian Restaurant, opened in the 11th year of the Republic of China (A.D.1922), and famous for its Buddhism cruise; Jin Fang Snacks Restaurant, opened in the 15th year of the Republic of China (A.D.1926), and famous for itsHalal cruise; Yu Shan Restaurant, famous for the court cuisine; Li Li Dou Hua Restaurant, famous for Sichuan cuisine and the inscribed board of which was written by Guo Moruo, the great Chinese writer and poet; Hong Hu Snacks, famous for snacks of Beijing style, etc.There are 10 intangible culture heritages of Bian Yifang group, among which the preparing procedures of roast duck by braising and Du Yi Chu Shao Mai are listed in National Intangible Cultural Heritage Protection Directory. Bian Yi Fang, Du Yi Chu, Yi Tiao Long, Tian Xing Ju, Li Li, Jin Fang are China Time-honored Brands accredited by Ministry of Commerce. With the common mission to revitalize China Time-honored Brand and create delicate Bian Yi Fang, the group is devoted to inheriting and promoting time-honored brands of restaurants, by operational transformation ways of large scale, chain stores, delicacy, regular procedure and informatiation, so as to improve production techniques, innovate featured cuisines, enhance brand value, for creating catering enterprise with Chinese characteristic, and developing in sound and fast way. At present, Bian Yi Fang has 31 direct-sale stores and chain stores, and 2 cooperative stores, 1 joint venture company of Taiwan, etc;29 franchised stores in Beijing, Hebei, Tianjin, Shanxi and Shandong etc.The 600 years of braising roast duck existed in the 800 years history of Beijing. Bian Yi Fang, with the management idea for Peoples convenience and pleasant home and family, has been devoted itself to developing delicate, green and health-preserving catering in inheritage and innovation, continually developing modes of modern business management, and promoting the healthy and sustainable development of time-honored enterprises. The group should actively adapt itself to the New Normal, to promote the prosperity of the market, and meet the dietary demand of the people, so as to make new achievements.

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